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“As a result of her ongoing work with our business, we saw real bankable value. Not only in enhanced mechanics, e.g., clearly defined market segments, focused brand development, better ROI for our spending, but also in our thought process. Her approach encouraged us to employ a better conceptual framework that reoriented organizational thinking from internal supply to market demand. Under the leadership of the commercial group, we then became more market-focused. Her experienced, detailed, hands-on approach turned it into a daily practice.”
- President, Ross Products and Senior Vice President
Abbott Laboratories
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