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Nancy Pred

Nancy Pred is a founding principal of Seneca Strategy Partners and an Associated Consultant who works with Orrington Strategies on a project basis.  Her twenty-year marketing background represents a mix of both consulting and line management.  Since she began consulting in 1994, she has developed effective customer-driven solutions for clients representing a range of industries including food, consumer packaged goods, banking, retail, telecommunications, home services, photographic equipment, internet services, and publishing.

Nancy spent the first eleven years of her career in marketing management.  As Director of Marketing at The NutraSweet Company, she led new product development and business strategy teams, developed marketing plans and programs supporting customer brands, and served on key management teams.
  Nancy also worked in brand management for six years at Kraft Foods and Quaker Oats.  She managed a number of businesses and established a track record of increasing sales and profits and turning around troubled businesses.

Nancy earned an MBA with a marketing concentration from The University of Michigan.  She graduated with honors from Northwestern University where she majored in Psychology and minored in Industrial Engineering.
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