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“Their work helped us define from a consumer perspective where we were in the marketplace and where we needed to be. They gave us a template to evaluate future initiatives, allocation of resources, and our communications strategy. We had been too busy operating our business from day to day to see the franchise had been decaying over the long term. They helped not only to identify the causes of the decline but also came up with solutions to reverse the trend. We enjoy the highest reader satisfaction among our chain and outperform our local competition in ad recall and awareness as a result of their contribution.”
- President & Publisher
The Kansas City Star
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