Orrington Strategies - Management Consulting Firm

Larry Burns

Larry Burns is the founder of Larry Burns Marketing. He serves on the Advisory Board of Orrington Strategies and also works with Orrington Strategies as an Associated Consultant on a project basis. Larry has over thirty years experience in marketing, with corporations, advertising agencies and consulting firms.

Larry’s new product and positioning successes include the following:

Coca Cola: Cherry Coke	Kraft: Jell-O Yogurt
Quaker Oats: Rice Cakes	CPC: Hellmann’s Salad Dressings
McDonalds: McMelt	Frito Lay: Cracker Jack Bars

Larry’s background includes seven years as President of Quaker Oats’ Pet Food Division, where he doubled sales and quadrupled profits. He also was Director of New Products at Armour where he developed several successful new product lines. Earlier in his career, Larry was a Brand Manager at 3M and also an Account Executive for Young and Rubicam.

Larry attended the Advanced Management Program at the Harvard Business School, received his BA in Business Administration at Boston University’s School of Management.