Connie Chang

Connie is a Project Director with Orrington Strategies.   With more than 10 years in management consulting and strategic marketing, Connie has worked with leading companies globally, particularly in Consumer Products, Wireless Telecommunications, High-Tech and Financial Services industries.  Her areas of expertise include:  Strategic market entry assessments; brand strategy development and implementation (new launch as well as repositioning); market segmentation; and new product development and introduction. Prior to Orrington Strategies, Connie worked at AT Kearney and BPRI (a boutique marketing consultancy, part of WPP), and led the Brand and Advertising Practice for the Technology Sector at TNS.  Her engagements focused on providing results driven, strategic growth and marketing recommendations for companies like:  Verizon Wireless, Orange, Colgate-Palmolive, and Allianz.

Additionally, Connie led Marketing Strategy for Affirmative Insurance Holdings and served as the Interim Dean of Universidad Francisco Marroquin’s Business School. Connie earned an MBA from Northwestern University’s Kellogg Graduate School of Management, majoring in Strategy, Marketing and Finance; and a Bachelor of Arts degree from Universidad Francisco Marroquin (Economics, summa cum laude).  Connie was awarded a Fulbright Scholarship. Connie is fluent in Spanish and conversant in Cantonese; and served in the Sherwood Conservatory of Music Board of Directors from 2005 – 2009.