Orrington Strategies - Management Consulting Firm

Client Feedback (More)

“The work we did together had a lasting impact. The target we identified through segmentation together is part of our daily vocabulary. The brand strategy is used constantly, and has been as important in identifying what we don't do as what we do. For example, when we introduced one of our new snack lines, we created a new brand to signal a different eating occasion from Lance and are using the Lance brand as an endorser.”

- Vice President of Marketing
Lance Foods

“Several enduring customer insights have remained a part of my thinking, as a side benefit to the process. These insights have been useful in later applications. One example of this insight is how to create positioning statements about investment advisory expertise based on the credential customers prefer.”

- Director of Product Management
American Century Investments