Orrington Strategies - Management Consulting Firm

Client Feedback (More)

“They provided critical insight on the salad dressing category and its consumer segments that helped me better understand the potential for refrigerated salad dressings. Together we developed a compelling growth strategy that led to the successful acquisition of Marie’s Salad Dressings.

Today, our Marie’s brand is the leader in refrigerated salad dressings.”

- Vice President
Dean Foods Company

“I must confess that I am infrequent user of 'consultants', but she defined and implemented a first rate branding strategy at the Kansas City Star. Her research was substantive and actionable. She developed immediate credibility and rapport with our management team. Her work made a difference five years ago and it is still making a difference”

- President & CEO
Pulitzer, Inc.

“Their work was right on target”

- CEO Perfumania

“As a result of her ongoing work with our business, we saw real bankable value. Not only in enhanced mechanics, e.g., clearly defined market segments, focused brand development, better ROI for our spending, but also in our thought process. Her approach encouraged us to employ a better conceptual framework that reoriented organizational thinking from internal supply to market demand. Under the leadership of the commercial group, we then became more market-focused. Her experienced, detailed, hands-on approach turned it into a daily practice.”

- President, Ross Products and Senior Vice President
Abbott Laboratories