Client Feedback

Client Feedback (More)

A hallmark of Orrington Strategies is the quality and value we bring to our clients. Clients view our work as insightful and pragmatic, offering new thinking and tangible results to their bottom-line. This is, in part, because of our proven methodologies, effective working style and experienced, seasoned staff.

“Orrington Strategies did an excellent job of learning our business and integrating quickly and seamlessly with our brand team. Orrington's consultants delivered compelling, actionable insights that we were able to use immediately in our strategic and tactical plans.”

- Director of Marketing
SCA Personal Care

“As Vice President of New Business Development for Kraft Foods, I was responsible for identifying new food and beverage segments for Kraft foods. I had the opportunity to work with her when we analyzed the extremely large World of Snacks. She quickly organized our efforts, consistently enhanced our assessment of the market and appropriately challenged our initial thoughts of how Kraft should enter the category. In the end we recommended an acquisition of a large Snack company, (Nabisco acquired in Dec 2000) but we also identified several new snacking platforms and line extension opportunities for existing KF brands; expected to deliver well over $300 Million in Revenues by 2005.”

- Vice President of New Business Development
Kraft Foods

“Their work helped us define from a consumer perspective where we were in the marketplace and where we needed to be. They gave us a template to evaluate future initiatives, allocation of resources, and our communications strategy. We had been too busy operating our business from day to day to see the franchise had been decaying over the long term. They helped not only to identify the causes of the decline but also came up with solutions to reverse the trend. We enjoy the highest reader satisfaction among our chain and outperform our local competition in ad recall and awareness as a result of their contribution.”

- President & Publisher
Kansas City Star

“We were delighted with the positioning strategy she and her team developed. They started with a rigorous analysis of the market and category to identify the right customer. Then they uncovered emotional insights regarding their needs and motivations. The recommendations were both actionable and pragmatic”

- Vice President of Marketing
McClatchy Company