Orrington Strategies - Management Consulting Firm

Betsy Kalmar

Betsy Kalmar is the founder of Kal Marketing and an Associated Consultant who works with Orrington Strategies on a project basis. Betsy has extensive experience in strategic planning and consumer driven marketing as both a consultant and in brand management at Kraft Foods.

For the past six years Betsy's consulting work has been focused in the areas of brand strategy, positioning and competitive strategy across a wide range of industries including food, health food, internet services, pharmaceuticals, paint, and entertainment. She also consults in advertising, providing strategic guidance for government and tourism communication efforts.

During her seven years in brand management at Kraft Foods, Betsy managed a broad spectrum of businesses. She also has business to business marketing experience from her prior work at Hewlett-Packard.

Betsy received her MBA from Northwestern University, Kellogg Graduate School of Management in marketing and international business. She completed her BA at the University of Illinois with honors, majoring in political science and Spanish.